The National Data Strategy states that “data is now the driving force of the world’s modern economies.” And all of this data will need analysing, making data analytics an essential competitive resource for companies who want to succeed.

In this post, we will look at the role of a data insight analyst and why they are in such demand in the UK job market.

What is a data insight analyst?

The role of a data insight analyst is aimed at helping the company they are working for better understand their customers through the analysis of customer behaviour data. Their core responsibilities include:

  • Discovering ways to capture and inspect customer data across a variety of sources and then communicating their findings to other departments in the business
  • Performing analysis of customer behaviour and using their findings to help the company improve how it markets itself
  • Managing the data that a company collects and drawing high-quality insights from it that will benefit the business as a whole
  • Using the data to develop strategic insights and relaying these insights to key stakeholders

Therefore, the skills required for a data insight analyst include the following:

  • Analytical skills
  • Customer experience skills
  • Numeracy and statistical skills
  • Problem-solving skills

As part of their role, data insight analysts will use a wide variety of software tools and technologies, such as:

  • Business intelligence tools
  • Statistical analysis tools
  • Programming languages
  • Data modelling tools
  • Data visualisation platforms

Why are data insight analysts in high demand in the UK job market?

There is an increasing reliance on data-driven decision-making across companies in all industries thanks to the rapid growth in data generation and processing capabilities we have seen in recent years. The fact that data insight analysts gather and scrutinise data to generate information to help others in the business make decisions, means they are in demand in a variety of industries within the UK, including:

  • Banks and other financial institutions
  • Leisure and hospitality organisations
  • Pharmaceutical companies
  • Public sector organisations
  • Telecommunications companies

What qualifications and experience do you need to become a data insight analyst?

As with most jobs in big data, a first degree in a relevant discipline is often required. Relevant disciplines include:

  • Business information systems
  • Computer science
  • Economics
  • Information management
  • Mathematics
  • Statistics

Consider getting a postgraduate degree in data science or business analytics to help progress your career faster.

The technical and analytical skills needed for this role include the following:

  • Excellent analytical and numerical skills
  • Experience in statistical methodologies and data analysis techniques
  • Familiarity with relational databases
  • Hadoop open-source data analytics
  • Knowledge of data analytics tools
  • Knowledge of data modelling, data cleansing, and data enrichment techniques

How can a data recruitment agency help you find your dream job as a data insight analyst?

There are many benefits linked with working with a recruitment agency like Agile Recruit in your job search, including:

  • We can help you stand out from the crowd
  • We have great connections within the industry
  • We want to get you the perfect job
  • We are specialists in the cloud and data niche

We won’t waste your time. Our recruitment process includes time spent getting to know you, and your ideal job, so we can find you the perfect fit. We will also be with you every step of the way, ensuring that your application is the best it can be and that you are fully prepared for the interview. We have plenty of tips to help you land the job of your dreams.

In conclusion, a data insight analyst helps companies understand their customers by analysing customer behaviour data, using analytics, customer experience, numeracy, problem-solving skills, and various software tools and technologies. The increasing reliance on data-driven decision-making across all industries has made data insight analysts essential, and relevant degrees and technical skills are required for this role.

A data recruitment agency like Agile Recruit can help job seekers find the perfect fit for their career with their industry connections and expertise. Please don’t hesitate to contact us for support.

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